Twitter is preparing for the World Cup with a number of recent options geared towards soccer followers.
The social media web site has launched a devoted web page for the competitors, which begins later this week. Particular person pages may even be featured for each sport, together with scores, tweets, movies, and Moments, defined Keith Coleman, vice chairman of Product at Twitter, in a blog post. “You’ll find these pages on the high of your timeline, in search, or in Discover!” he wrote.
The World Cup kicks off Thursday in Moscow when host nation Russia takes on Saudi Arabia within the match’s opening sport.
MarketWatch reports that the competitors is essential for Twitter, which loved a lift in engagement and income throughout the 2014 World Cup, held in Brazil. Citing analysts, MarketWatch notes that because the final World Cup, the Jack Dorsey-led firm has ramped up its efforts round video.
Earlier this yr, Twitter introduced a partnership with FOX Sports activities for World Cup content material. FOX Sports activities is owned by the identical guardian firm as Fox Information.
The World Cup updates are amongst a number of recent options introduced by Twitter on Wednesday. These embody efforts to make Discover simpler to navigate. “We’re now experimenting with matter tabs in Discover so it’s simpler to see what’s taking place in information and leisure, and what’s most related to you,” wrote Coleman, explaining that the tabs will likely be accessible to U.S. customers over the approaching months.
“We’re additionally launching updates to look to make it easier to search out what you’re on the lookout for,” he added. “Beginning right now, on the high of search outcomes, you’ll see associated information, occasions, or tales and be capable to faucet in to get a recap and see the most recent dialogue, movies or scores.”
Moreover, Twitter is increasing the “Taking place Now” sports activities function it launched final yr. Initially designed to let followers observe together with tweets about particular video games and scores, it’s being expanded to incorporate tweets about breaking and customized information. “On the high of your timeline, you’ll see information that’s related to you together with the encompassing Tweets and movies,” Coleman penned, including that the function will likely be accessible to U.S. customers within the coming months.
Twitter can be revamping its ‘Moments’ function. At the moment, customers swipe horizontally by Moments, though Twitter’s analysis reveals that consumer would like to swipe vertically. “We’re beginning to introduce this new vertical timeline expertise for Moments,” Coleman famous.
Moreover, Twitter is rolling out a number of timelines in some U.S. Moments. “You’ll have already seen these modifications for some sports activities video games, however now you’ll begin to see them for extra information and occasions as effectively,” Coleman wrote.
Comply with James Rogers on Twitter @jamesjrogers