There’s an outdated adage in expertise that if you’re not paying for it, you’re the product. For Fb and its huge consumer base, this rings true, with some eye-opening outcomes, relying upon the place you reside.
Fb’s Most worthy customers are within the U.S. and Canada, producing $26.76 in common income per consumer (ARPU) within the fourth-quarter of 2017, $26.26 of that from promoting. For all of 2017, the typical consumer within the U.S. and Canada generated $84.41 in ARPU. $81.92 of that got here from promoting, making the area Fb’s Most worthy on a income foundation.
As of the fourth quarter, Fb mentioned it had 184 million month-to-month lively customers within the U.S. and Canada, a decline of 1 million month-to-month lively customers from the earlier quarter. In whole, Fb has over 2 billion month-to-month lively customers.
Different areas of the world should not as profitable for Fb, due largely to the creating nature of the internet marketing world. However they’re nonetheless fairly useful for the Mark Zuckerberg-led firm. In some instances, the expansion price is outpacing that seen within the U.S. and Canada.
In 2017, the typical income per European consumer for Fb was simply $27.41, lower than half the $84.41 from U.S. and Canadian customers. Within the Asia-Pacific area, the place Fb is legally banned from China, it generated simply $eight.92 in common income per consumer in 2017.
Of the $40.65 billion in income Fb generated in 2017, $39.94 billion got here from promoting, with the remaining $711 million coming from funds.
There have been cries that Fb is exploiting its customers within the wake of the Cambridge Analytica scandal, the place maybe as many as 87 million Fb accounts are alleged to have been improperly accessed. Some customers, together with Apple co-founder Steve Wozniak, have left the social community because of this.
Each Fb CEO Mark Zuckerberg and COO Sheryl Sandberg have apologized, however Sandberg mentioned its customers ought to anticipate to pay for privateness.
The feedback got here within the wake of revelations that the non-public info of 87 million customers had been inappropriately utilized by the info agency Cambridge Analytica within the 2016 election marketing campaign, the New York Post reported.
Showing on Fox News’ The Daily Briefing” with Dana Perino, Sandberg mentioned that whereas the corporate expects to seek out extra information breaches, Fb is taking motion to stop such issues sooner or later.
“We all know at Fb we didn’t do sufficient to guard folks’s information,” Sandberg advised Perino, additionally referencing Fb CEO Mark Zuckerberg. “Mark is sorry about that. I am sorry about that.”
Sandberg additionally denied any notion that the corporate is a “surveillance operation” that exploits customers information for advertisers.
“We’re not sweeping up information. Individuals are inputting information. Individuals are sharing information with Fb,” she mentioned.
Sandberg’s admission comes because the social media big struggles to deal with mounting safety considerations within the wake of revelations that 87 million Fb customers could have had their information harvested by Cambridge Analytica, the controversial information agency that was employed for a time by President Trump’s marketing campaign in the course of the 2016 presidential election.
“We didn’t pay sufficient consideration,” Sandberg added. “Now we’re getting on that.”
Sandberg additionally famous that the tech firm is taking steps to change into extra clear in what tales it exhibits on customers’ information feeds and that the corporate is aggressively going after pretend information.
“We’re positively rising transparency,” she mentioned, including that the corporate can be trying to share information from solely trusted information sources – each conservative and liberal – and it’ll begin requiring political advertisres to confirm their identities earlier than they’ll put up on Fb.
“The purpose is to ensure everybody can share safely,” Sandberg added.
Over the previous few weeks, the Cambridge Analytica scandal has mushroomed into investigations throughout continents, together with a probe by the U.S. Federal Commerce Fee. Zuckerberg himself can be questioned by Congress on April 10 and 11.
Fox Information’ Andrew O’Reilly and Bradford Betz contribued to this report. Observe Chris Ciaccia on Twitter @Chris_Ciaccia