Greg Mombert/Digital Tendencies
The Apple HomePod hasn’t precisely had the warmest of welcomes to the market, with clients complaining about its restricted performance — and maybe extra importantly, its value. At $349, the sensible speaker, launched February 9, is leaps and bounds costlier than comparable (and maybe extra helpful) merchandise from different firms just like the Amazon Echo and Google House. The rumor mill has been churning, and a few of us are claiming that Apple has taken observe of the criticism. In reality, there are actually reviews suggesting that Apple could possibly be releasing one other model of the HomePod later in 2018 at a considerably cheaper price level.
In line with a report from KGI’s Ming-Chi Kuo, “there shall be an affordable model of HomePod within the second half of” this 12 months. There may be actually precedent for this form of transfer, although deciding to drop the worth of a product just a few months after launch does appear significantly aggressive. That mentioned, there was the cheaper iPad launched in 2017. Primarily based on these strikes, it might seem that Apple is making an attempt to enchantment to a wider vary of consumers, each advertising and marketing towards the highest and backside of the spectrum. For all of the comparatively cheap merchandise the corporate places out, it additionally debuts high-end smartphones (the iPhone X will set you again $1,149) and, after all, the perennially costly MacBooks.
So how, precisely, would possibly Apple decrease the worth of its HomePod? It would think about releasing a smaller model, just like the Amazon Echo Dot or the Google Mini, each of that are diminutive variations of their older siblings. This would definitely slash the worth whereas sustaining most of the identical promoting factors — within the case of the HomePod, it’s the standard of the speaker itself.
Forbes is extremely skeptical of the veracity of the brand new rumor. In any case, new merchandise typically keep available on the market for greater than a 12 months earlier than Apple makes any updates — suppose the Apple Watch or the AirPods. As such, the notion of two HomePods arriving within the span of a single 12 months would, fairly frankly, be unprecedented. Plus, seeing because the HomePod isn’t even extensively obtainable throughout the globe fairly but, it appears even much less doubtless that the corporate would already be engaged on one other model, or pondering of dropping the worth.
In any case, we’ve got 9 months to find out whether or not or not this rumor proves actual, and we’ll let you realize once we do.