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Apple’s HomePod speaker looks like a flop

Apple’s HomePod is in bother.

Apple Shops have seen their inventories of the flagship sensible speaker collect mud as demand has slowed, in accordance with Bloomberg.

The $349 residence speaker — which has Apple’s Siri voice assistant inbuilt and is supposed to compete with Amazon’s Alexa-powered Echo audio system — has seen such unhealthy gross sales that Apple has reduce orders from its Chinese language suppliers, in accordance with Bloomberg.

The HomePod, which was launched in January, captured solely 10 p.c of the sensible speaker market throughout its first 10 weeks in shops, in accordance with market analysis agency Slice Intelligence, whereas Amazon’s Alexa-powered Echo line captured 73 p.c and the Google Dwelling speaker took 14 p.c.

The report cited Apple Retailer staff who mentioned some places promote fewer than 10 HomePod audio system a day.

The HomePod’s weak point is that its Siri and Apple Music exclusivity make it a tough promote as a wise speaker for anybody who isn’t absolutely invested in Apple’s ecosystem. The Google Assistant and Amazon’s Alexa are each extra helpful than Siri at this stage of the sport, in accordance with gadget reviewers.

In what seems like an try to shut the hole, Apple final week poached Google’s former head of search and synthetic intelligence, John Giannandrea, who performed a vital position in beefing up the Google Assistant’s brains.

Apple shares had been up as a lot as 1.four p.c Thursday morning, at $174.79 at 11:20 a.m.

This story initially appeared within the New York Post.

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